This is not very Japanese. There must have been either a mistake in communication, or these guys are cool with dishonoring their name and tarnishing their company.
I think it is pretty likely there was a miscommunication somewhere since Japanese culture and language is so different from american. Also both cultures have nuances not in the others. Sarcasm for example does not exist in Japan, and so they do not know what is going on when someone is being sarcastic. Also, in Japanese people do not have to say many words to convey a though as conversations set up a base of variables basically that are assumed throughout the conversation so they need not ever be said again until they change. This often times creates confusion for Americans when speaking with Japanese, and also leads to Japanese thinking they understand Americans when really they have no idea what is going on.
All that being said though... Hand crafted in Japan for India's roads??? For real??? I think it's time for someone to get out the white sheets and short sword...
-Brandon